As the heat of the election gathers pace and momentum, both the fronts are trying to woo the 50 lakh netizen youth of Kerala by making optimum use of internet and information technology.

There are marked differences between the url names of the websites of each of the fronts. UDF has put at the fore of its campaign the concept of nationalism and thus the extension “.in”, whereas the LDF seems to have given importance to the locale. The LDF operates its website in Malayalam and the UDF has struck a balance and has been providing content in Malayalam and English.

An array of features can be seen in the website of the UDF where the public and voters can engage in dialogues. There is a special section for Malayalees living abroad named NRK zone where the expats are provided with invaluable information and can send in their comments and observations. Apart from this, the UDF leaders have established an unchallenged space for themselves in such social networks as Orkut, Facebook and Twitter.

One could also see a dedicated channel for UDF in the video sharing website youtube.com. Its user friendliness ensures that a person can easily search and find about hundreds of videos that are related to the UDF. Thousands of users throng in to view these videos every day. The facebook fan page of the UDF stands way ahead of LDF. The number of fans in the UDF facebook page is almost double that of the LDF’s, and so are the number of daily visitors. The facebook fanpage of the UDF has about 5 lakh unique visitors.

The latest news on election campaign is all there in the website. The UDF website houses such sections as Hot Debates, UDF Highlights, Cartoons, Blogs, Articles related to election, moreover, the worldwide audience are given a special facility to contribute to the website by means of cartoons, articles and the like. There is section for audience poll which are being participated by thousands of people every day. The online election quiz is a highly participated by people across the globe. There are 10 highly interactive questions related to the election.

The website of UDF is replete with information on all the candidates, their details and election manifesto. There is also a provision to send in the comments and opinions of users about the UDF manifesto. Thousands of visitors voice their opinions about the UDF manifesto everyday. The Hot Debates section has articles on latest topics everyday and people can post their comments on each topic.

Thousands of emails flood the inbox of the UDF with comments from across the globe. As the D-day is approaching, the intensity and tempo increases. A visible fact is that even people from the villages send their comments, which is a pleasant sight to watch, which adds impetus to the campaign.